Going Beyond Ambidexterity in the Media Industry: eSports as Pioneer of Ultradexterity
نویسندگان
چکیده
Asmedia companies continue to struggle on the ever-changingglobal and digitalmarket, they oftenfailtobesimultaneouslyinnovativeandentrepreneurial.Asthoughintuitivelyknowingthat theyarestillnotontherighttrack,agrowingnumberofmediacompanieshasbeenobservedto approacheSportscompanies,intendingtoinvestininnovativecapabilitiestheylackthemselves.The trendhasreacheditspeakin2015.Expandingthecurrentresearchonambidexteritywithitseither/ ordualityofexplorationandexploitation,theauthorsproposeamodelofultradexteritythatgoes beyondeither/orandfollowsthelogicofboth/and.Thisconceptualpaperisintendedtocharacterize ultradexterityasaspecificpropertyofbeingbothinnovativeandentrepreneurialatthesametime. BasedonethnographicalinformationanddataontheeSportsindustry,theauthorswillcarveoutthe ultradextrousworkingstyleofeSportscompaniesthatnourishestheexpectationofmediacompanies thatincorporatingsuchorganizationswillgivethemtheopportunitytoturntheirlackofambidexterity intoultradexterity. KeywoRdS Ambidexterity, Digitization, eSports, Utradexterity
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ورودعنوان ژورنال:
- IJGCMS
دوره 9 شماره
صفحات -
تاریخ انتشار 2017